Monthly Archives: September 2012

Social Networking Bling

I guess the more social networking badges, buttons and widgets attached to your online pages the cooler you are.  Lately I’ve been spending a lot of time online getting caught up on the latest marketing hoopla, I really don’t need to be seen arm extended always trying to catch that San Fran streetcar and missing it.  Problem is, I’ve been stumbling upon pasty puffy marketing couch experts, their online pages decorated like plaques displaying their degrees at the University of Facebook likes and Twitter followers, button after button, row upon row.  Top right of their pages generally, their social clubhouses.  And during my travels from one article to the next desperately trying to find oil, I unfortunately start feeling like I’m doing the side step from one war veteran to the next, glancing down at their lapels to see which medals and badges they’re showing.

Don’t ever feel you need to start training for the social networking olympics.  Join whichever online social clubhouses that suit you, your lifestyle, your business.  And if your audience happens to be your long line of 100+ italian relatives or maybe it’s the people who stop into your coffee shop each day to buy your freshly brewed coffee,  choose the clubs that suit your mission best.  You’ll be a pro sniper before you know it.  Aim and shoot.  You’ll hit your target. If Twitter or Pinterest or Instagram don’t make sense to you today, oh well.  Put that book down and pick it up another time.

connect to collect, thinking beyond the social shoebox


Fall. New beginnings. Embrace the unknown. Spring you’ll be much appreciated when its time to clean my fallout. I’m adding, collecting, hoarding ingredients for my stew. Bruised victims step right up, I won’t be sending any one of you down a short plank. One without the other weakens the mix. Thin’s not in that’s for sure. It’s time to harvest those connections, new and old. If someone hands you a business card, don’t use it to pick your teeth. I can’t tell you how many wasted hours I’ve spent searching for that one card only to find it folded over nesting my once chewed wad of gum. Trust me on this one, you just never know when you’ll need to call Jim the plumber who works Sundays. Collect and contain those contacts. Make sure they’re recorded and saved in some sort of digital format. I was once a fan of the shoebox filing system but that concept was thrown out long ago when my carefully labeled system a la Adidas boxes accidentally found themselves surfing down the garbage shoot to hell. It’s one thing to finally get the gumption to make that first step, grab that card, shake that hand and make that connection, now keep it. And not in boxes and tissues. Keep those connections and house them in all of the digital cabins you own.