I guess the more social networking badges, buttons and widgets attached to your online pages the cooler you are. Lately I’ve been spending a lot of time online getting caught up on the latest marketing hoopla, I really don’t need to be seen arm extended always trying to catch that San Fran streetcar and missing it. Problem is, I’ve been stumbling upon pasty puffy marketing couch experts, their online pages decorated like plaques displaying their degrees at the University of Facebook likes and Twitter followers, button after button, row upon row. Top right of their pages generally, their social clubhouses. And during my travels from one article to the next desperately trying to find oil, I unfortunately start feeling like I’m doing the side step from one war veteran to the next, glancing down at their lapels to see which medals and badges they’re showing.
Don’t ever feel you need to start training for the social networking olympics. Join whichever online social clubhouses that suit you, your lifestyle, your business. And if your audience happens to be your long line of 100+ italian relatives or maybe it’s the people who stop into your coffee shop each day to buy your freshly brewed coffee, choose the clubs that suit your mission best. You’ll be a pro sniper before you know it. Aim and shoot. You’ll hit your target. If Twitter or Pinterest or Instagram don’t make sense to you today, oh well. Put that book down and pick it up another time.