Tag Archives: communications

Take Risks. Be Real. Unique Is The Only Way To Be.

879120eb29261bfb45c4b19d63e79b9cDo what you’re afraid to do and have been afraid to do. Easier said for sure but this doesn’t mean jumping into a well filled with snakes. There’s a bit more levity to this statement than you may think. Take risks if you aren’t already however big or small they may be. Their size and level of success are measured subjectively by you and only you. Don’t worry about what others ‘may’ think about your hows, wheres and whats. Carve your path and invite others to follow it.

We often take too much time thinking and rethinking. Packaging and repackaging. Organizing and reorganizing. We’re hoarders of obsessive thought and fear. Trust who you are and what you project.cf6babee3dc12c130832cddf540beaa4

In business, shout your uniqueness and what sets you apart from others loudly. Encourage people to be part of your tribe. Get to know who your nemesis is and connect with them on some level. Care about how your business makes people feel. Do your best to create positive experiences over and over again. There isn’t a one size fits all model nor can everyone be pleased all the time and that is A-OK. Priority one is to be real. Be YOU.




Break Free From Social Media If You Need To!


I was recently asked by a bartender as I was ordering a cold pint of Creemore what I thought social media meant exactly.  The question seemed odd, actually let me rephrase, the timing was odd.  I never really did get to answer him, as quickly as the question reached my auditory canals mr. bartender was being summoned from across the bar by a patron clearly on the verge of shrivel if they didn’t throw a G & T down the hatch and fast.  Mr. bartender scurried away to grab the order.  I thought about how I would’ve answered and unfortunately my answer seems to have been dipped in thick molasses rolled in cotton sprayed with veneer.  Social media is all things confusing and life sucking for some and for others it’s a relaxing walk down a pier somewhere in Cape Cod or a quick jump into a sprinkler on a hot sticky humid day.  If you’re feeling it’s too overwhelming, time consuming and just a big boring alternative to reading gossip columns, step away from it all.  No one will hold it against you.

when too much pie is just too much pie

So yesterday was another one of those days where the planets aligned.  Too many people to water and feed both newcomers and old pots pulled out of the cupboard.  Everyone wants a piece.  So you find yourself giving time to one person, then to another and then sure enough, that cafeteria lineup starts and trays of cubed green jello and soggy open faced sandwiches are seen for miles.  Social burnout is just one handshake, one nod away.   When do we say enough and do we?  I mean we can turn down that million calorie dessert but when is it ok to take a breather, a break?  It’s always ok.  Disconnection is just as important as connection.  There is nothing wrong with giving your audience the focused attention they deserve, when you’re ready. Taj mahal style shout outs are dated, lack honesty and true integrity.  Again focus.  Close one curtain and open another.  Relevance will accomplish the goal whatever that goal may be in that moment.  Never feel the need to do everything always, accommodating ant farm after ant farm.  Just because everyone else is doing something and everything, don’t add to the noise.  Plan, script then follow through.  It will take you a long way.  

like thy neighbour

Yesterday I was out walking in the park for a bit, something I do often – coffee in hand, walking the pooch.  Suddenly from behind I hear a firm accented voice, a woman asking if it was ok for her dog to approach my little old thing.  I said absolutely.  So anyhow the two little old things stood together, gazing into nothingness like a couple of old compadres.  So of course the small talk begins with this woman, she was beautiful with perfect skin ashamed to say she was 62, this was unsolicited trivia by the way, not entirely sure why she felt the need to tell me.  She talked and kept staring at my right arm.  My entirely tattooed right arm which tells over two decades worth of stories and tales.  I thought here we go, I can see what’s coming next, the common why do you have those and/or what do they mean which always launches into some sort of auto play verbiage from my end.  Well, it didn’t happen.  I thought wow, that’s unusual.

She stood there and asked if she could ‘feel me’.  Yes, her words, feel me. What?  You want to feel me?  She said yes.  I thought ok.  She gently rubbed my forearm, hover crafting each outline.  She explained finally that the tattoos reminded her of a long line of missed relatives she had back in her home country of Thailand who were apparently tattooed from head to toe.  The softness was silky, similar to blankets she would sleep with as a child.  Then she pulled away, it was all she needed.  She thanked me.  I thought wow, where’s that ‘like’ button when you need it?  The small talk led me to ask her a bit about herself, she owns a line of high end spas sprinkled here and there locally and provincially.  Explained a lot, her bedazzled fingers decorated with thick metals and large rocks, designer shoes and an overall joie de vivre.  I took that opportunity to network and take that connection one step further by asking if I could place some of my adverts in some of her salons.  Her clients are a slice of my target.  She said absolutely.  We’ll be in touch. The 5 minute arm rub went a long way.