Tag Archives: connecting

Break Free From Social Media If You Need To!

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I was recently asked by a bartender as I was ordering a cold pint of Creemore what I thought social media meant exactly.  The question seemed odd, actually let me rephrase, the timing was odd.  I never really did get to answer him, as quickly as the question reached my auditory canals mr. bartender was being summoned from across the bar by a patron clearly on the verge of shrivel if they didn’t throw a G & T down the hatch and fast.  Mr. bartender scurried away to grab the order.  I thought about how I would’ve answered and unfortunately my answer seems to have been dipped in thick molasses rolled in cotton sprayed with veneer.  Social media is all things confusing and life sucking for some and for others it’s a relaxing walk down a pier somewhere in Cape Cod or a quick jump into a sprinkler on a hot sticky humid day.  If you’re feeling it’s too overwhelming, time consuming and just a big boring alternative to reading gossip columns, step away from it all.  No one will hold it against you.

Social genes…ripped, torn and fading fast.

1botHow social are we really?  Sometimes I wonder, am I really that social? Well I seem to have a healthy helping and heaping spoonfuls of friends that I see on a regular basis.   That I see…hmmm, well I see them on Facebook and on Instagram.  I’ll like their pet cat pictures and enjoy their vitriolic statuses here and there but I think I’m slowly turning into an anime, living through pixels per inch squared.  I think I need to take a break from the school of rock and take classes at the school of how to have conversational speech without the conveniences of backspaces and delete buttons.

Keep your online social networks watered and fed.  They’re fun, they’re an extension of who we are.  Use them to your heart’s content but live beyond pixels and gigabytes. Now that the holidays are over and we’ve entered the big 2-0-1-3, make the majority of your interactions real.

Hop on hop off the social grid

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Oh holiday season, every year I let you take me hostage.  Every media stream gets hijacked and next thing you know, we’re all drunk on punch.  The social media spider jar has been knocked over and all things holiday are crawling like crazy.  I think I may become anti-social for a bit, the drunk won’t go away anytime soon and wait, is that a big ugly snow covered hangover I see in my future?  If I drop off the social grid for a bit will people think I’m dead?  Or maybe completely off my rocker?  Here’s the thing, I really don’t care.  We’re too concerned with what others think.  Treat social networking like a hop on hop off London bus and don’t worry about it.

Somewhere down that not so crazy Twitter river

2 dollars by the bed with a pair of rubber shoes, 5 dollars at the bottom. This is what I was told by an older homeless woman earlier today after I handed her 2 dollars.  She’s done her time and still doing it, there was a message in there somewhere and she stated it in 140 characters or less, to me.  As I walked away I wondered how many times in one day that woman recites it. The message made no sense to me but nor do half the tweets I read on a daily basis.  Twitter?  What’s your purpose exactly?  The people want to know.  I chuckle when I hear mass Twitter haters use the ‘ who cares that someone ate a burger on a Tuesday and tweets it ‘ as the example to why they have no use for it.   Well, I’d have to agree. But if you’re a business owner for instance and you’re selling burgers at half price as a special promotion to drive traffic into your artery clogging treehouse, Twitter is definitely one artery your heart would use to pump that message through.  Capillaries and veins know their job and we as digital dwellers unknowingly know ours.  But we pass those messages along and the circuit loop begins and continues on.

I ended up seeing that woman half hour later in a shop buying bread. Witnessing that put a lump in my throat.  I’d like to think that my 2 bucks inspired that purchase.

Social Networking Bling

I guess the more social networking badges, buttons and widgets attached to your online pages the cooler you are.  Lately I’ve been spending a lot of time online getting caught up on the latest marketing hoopla, I really don’t need to be seen arm extended always trying to catch that San Fran streetcar and missing it.  Problem is, I’ve been stumbling upon pasty puffy marketing couch experts, their online pages decorated like plaques displaying their degrees at the University of Facebook likes and Twitter followers, button after button, row upon row.  Top right of their pages generally, their social clubhouses.  And during my travels from one article to the next desperately trying to find oil, I unfortunately start feeling like I’m doing the side step from one war veteran to the next, glancing down at their lapels to see which medals and badges they’re showing.

Don’t ever feel you need to start training for the social networking olympics.  Join whichever online social clubhouses that suit you, your lifestyle, your business.  And if your audience happens to be your long line of 100+ italian relatives or maybe it’s the people who stop into your coffee shop each day to buy your freshly brewed coffee,  choose the clubs that suit your mission best.  You’ll be a pro sniper before you know it.  Aim and shoot.  You’ll hit your target. If Twitter or Pinterest or Instagram don’t make sense to you today, oh well.  Put that book down and pick it up another time.

connect to collect, thinking beyond the social shoebox


Fall. New beginnings. Embrace the unknown. Spring you’ll be much appreciated when its time to clean my fallout. I’m adding, collecting, hoarding ingredients for my stew. Bruised victims step right up, I won’t be sending any one of you down a short plank. One without the other weakens the mix. Thin’s not in that’s for sure. It’s time to harvest those connections, new and old. If someone hands you a business card, don’t use it to pick your teeth. I can’t tell you how many wasted hours I’ve spent searching for that one card only to find it folded over nesting my once chewed wad of gum. Trust me on this one, you just never know when you’ll need to call Jim the plumber who works Sundays. Collect and contain those contacts. Make sure they’re recorded and saved in some sort of digital format. I was once a fan of the shoebox filing system but that concept was thrown out long ago when my carefully labeled system a la Adidas boxes accidentally found themselves surfing down the garbage shoot to hell. It’s one thing to finally get the gumption to make that first step, grab that card, shake that hand and make that connection, now keep it. And not in boxes and tissues. Keep those connections and house them in all of the digital cabins you own.

connecting networking rekindling oh my

I’ve decided to pick up the phone and make calls.  Yes actual phone calls to people I haven’t spoken to or seen in ages, maybe even decades.  What are their names again?  Oh who cares.  We shared a locker in high school.  They’ll remember the days of mouldy oranges trapped within the confines of smelly running shoes and old winter sweaters underneath all that metal shelving.  And sharing quick drags off of each other’s cigarettes was a way to connect with the mates to stay cool.  Who are those people again?  I’m blowing the dust off my yearbooks as I type this. Coin collecting is so passé, I want to collect friends.  I’ll use Facebook and frantically start friending, friending…what an odd word.

Seem kind of ridiculous?  Indeed.  Casting a net to rekindle isn’t genuine.  Facebook and all of it’s digital brothers and sisters like Twitter and Linkedin are a great party and they know it.  Find out how you can use them in other ways too tho’.  This may be a cold shower talking but build and nurture an audience to create meaningful dialogue.  Whether these social robots are used to promote the latest bacon cheese fondue recipe, a new litter of kittens or to tell others about a shoe deal for your footwear company, the social fembots are much more than just cats in sweaters.  Let me ask, what do you mainly use Facebook for?