Do what you’re afraid to do and have been afraid to do. Easier said for sure but this doesn’t mean jumping into a well filled with snakes. There’s a bit more levity to this statement than you may think. Take risks if you aren’t already however big or small they may be. Their size and level of success are measured subjectively by you and only you. Don’t worry about what others ‘may’ think about your hows, wheres and whats. Carve your path and invite others to follow it.
In business, shout your uniqueness and what sets you apart from others loudly. Encourage people to be part of your tribe. Get to know who your nemesis is and connect with them on some level. Care about how your business makes people feel. Do your best to create positive experiences over and over again. There isn’t a one size fits all model nor can everyone be pleased all the time and that is A-OK. Priority one is to be real. Be YOU.